Rida – started playing guitar at the age of 12;
he loved to sing and write his own
music and words from the very start.

His songs are loved by so many fans – and noticed by audio engineers – even after playing his first 2 live songs on stage they commented "you’ve got a hit".

He writes all his own songs – lyrics and
melodies, mixes them, and usually does most of his own music, and directs all his own video clips (sometimes collaborating with assistant producers). That would mean a lot of time and dedication in the studio to give his best.

His style includes RnB and Hip Hop, but loves to write for any good song ideas.

He also plans and works on most visual effects and 3D animation you see in his clips.